It doesn't take a lot of TV watching of a particular channel to realize that every station has a certain demographic that businesses are spending big bucks to hock their wares to.
For example, CBC Newsworld is chalked up with a lot of elderly related safety products and 'you better by life insurance for your grandchildren before you keel over and die' financial products.
We've been hearing rumblings about targeted advertising on TV akin to what Facebook is trying to do to appease their many fairly recent shareholders.
How do I feel about targeted advertising?
Well, to be honest with you, I would prefer it.
Let's face it, as someone watching TV, regardless of the actual channel, I am less likely to get up and walk away or switch to another channel if the product and/or service being advertised is relevant to my age, marital status, and hobbies.
As a company, it makes more sense to enhance reach with increased probabilities of honing in on your target audience.
What would this look like?
Most of the information about you could be gleamed from existing social media accounts.
Where you check in on Foursquare to what brands you like on Facebook, even if it was just to enter a contest to win a big screen TV can be data mined.
I envision the future having one central multimedia device in the house, possibly a very sophisticated smart TV that will have massive storage, for everything from jpegs to movies and video games, which will eliminate the need for other separate devices such as a Blu-ray player.
This device will be wired to the Internet so every move you make and every breath you take in that world can be categorized and referenced.
I personally don't think that's so bad.
It's not like were talking about a 1984 type telescreen are we?
Oh wait ...
No comments:
Post a Comment