Saturday, October 9, 2010

New Hockey Season - New Commercials!

So a new hockey season is upon us and to kick it off I saw some new commercials.

The one stand out was the Captain Morgan commercial. Not that it was exceptional, but that the current campaign which has the slogan "Calling all Captains", seems a bit worn out with the premise of this most recent commercial being a bunch of guys at a bar who ditched their girlfriends via leaving 'versions' of themselves back home ranging from a stuffed dummy to a knight is shining armor in bed.

It is interesting to note that slogans and themes come and go as the brand chugs along. You either see a brand being tweaked by a new slogan or campaign or in some cases being a complete tear down and rebuild and reposition for a brand like the recent Old Spice campaign.

Oh, and attention to Leon's, try some creative for commercials that don't happen in the furniture store!

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