Did you notice that pop up ad during your favorite TV show?

Alright, I can't remember what TV show I was watching but I couldn't help but notice that a pop up ad for All Bran appeared in the bottom left corner of the program as I was watching.

The fact that I remember the ad and not the TV show I was watching at the time is a testament to the fact that the ad worked. It got my attention for the simple fact that it was distracting and stood out.

Was it annoying? Perhaps a little because it took my focus off the TV program. Non traditional ad techniques such as the one I mentioned are creeping in all over the place. On Xbox Live, there are plenty of business connected sponsorships associated with online gaming competitions. I suppose the traditional mix of TV, Radio, and Print will never fully go away, but are giving room to new media forms of advertising such as the ones mentioned.

Welcome to the new age of ad!