So, a person can be a product. And when your product is a person, and the person 'messes' up, PR serves as damage control for not only the person, but the product and the brand.
In the case of Tiger Woods, Nike waiting to air that introspective commercial with nothing but Tiger's face and his deceased father's voice lecturing him seemed to be more PR then advertising to me.
In my PR class our instructor indicated she thinks that Nike waited to long to do anything and that when they finally did something (the commercial) it was not effective.
I wonder what Nike would have done if Michael Jordan would have been found in such ostentatious circumstances? Especially considering that Michael Jordan is still a huge cash cow for Nike.
I wonder what Nike would have done if Woods had won the Masters? Some triumphant ads of some sort?
We shall see what Nike has in store for Woods in the future ..... hopefully nothing scandalous!
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