Ode to a Wisdom Tooth

You would think that with all the excess wisdom teeth that have been hacked and pulled out of peoples gums over the last fifty plus years that we would have some economic benefit from all those extra molars!

Once upon a time our wisdom teeth were back up teeth so we had a replacement set pre modern dentistry. I'm not bitter at all because I had one of my bottom wisdom teeth hacked out and was in as much pain after the butchery as when the wisdom tooth decided to erupt.

So long as human beings still have teeth, dentists will make money and if I have to go back to school full time, dentistry is something I would seriously consider studying!

My Time at 92 Citi FM

I would like to start off by saying that I really enjoyed my time at 92 Citi FM in the Creative Department under the tutelage of Creative Director George McRobb.

My start was somewhat inauspicious because after my first day my bottom left wisdom tooth literally erupted like a volcano, causing me to miss a few days. Fortunately George was more then understanding about this (more to come on the wisdom tooth front when I get it pulled this Thursday).

George indicated he had a bad experience with a student from ABC Broadcasting and one of my Ad instructors, who knows George indicated that he would quote "eat me alive and then spit me out".

I wasn't intimidated though! I was confident in my abilities to write copy and George did his best to punt work my way from a variety of clients from dry cleaners and promoting radio advertising, to home renovations and funerals.

Overall, I got positive feedback on my ability to craft something that was good to great right off the hop. George was excellent about giving feedback in a no nonsense manner and made suggestions that were really helpful at taking what was a good to great idea, and honing it further. Often I found myself thinking, I should have thought of that! But I did get better at coming up with great copy as the placement proceeded thanks to the initial feedback I received.

A few of the tips about writing creative for radio I received included knowing your client and being a people person. I didn't deal with clients specifically, but I could over hear the discussions about different clients and their individual needs and the inevitable foibles that come with dealing with clients who are human beings like everyone else.

Another important tip I received is that rules are made to be broken once you know them. Such as the rule of threes that I initially thought applied to radio in a big way which George indicated can and should be broken as needed, and to combine ideas and mandatories together to save time and make a message as smooth a read as possible.

I also had some of my spots that I wrote and George edited produced and I have a selection of written copy that I can use for my portfolio.